Lego Movie

 Tuesday 14th September 2021

L/O: to understand the narrative and characters in the lego movie

THEY HAVE TO PUT A lid on the kragle and save the world :p

16/09/21

the storyline is where emmet, a normal construction worker has to put a piece of resistance(a superglue lid) on to the kragle, saving the world from lord business, with his friends helping him(and criticising him)along the way.

The main themes are to believe in yourself, everyone is special, and you can be creative and imaginative and teamwork. The main characters are: Emmet. Wildstyle(Lucy), batman, Unikitty,Vitruvius, benny and lord business. 

For the references ,there is Duplo,

batman,

star wars(han solo), 

Abraham Lincoln, green ninja from Ninjago(Lloyd)

DC, green lantern, Superman, aquaman,wonderwoman

lego friends,

shakespeare

Albus Dumbledore-harry potter

The Lego Movie : Industry research:
L/O: to research the process, companies and regulators behind the film industry.

1) pre production - planning getting crew ready production is when shooting begins- actors setting, shooting ,filming the film- post production is getting special effects, making the film look nice/ runs smoother (quality) 

Distribution is where they deliver the film materials to them and they plan the release

exhibition is usually for paying customers in a site devoted to such screenings, the movie theatre, the retail branch of the film industry.

23/09/21

2) a media conglomerate is companies that own large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet (disney)

3)the British Board of Film Classification ( BBFC) 

4)  U - Universal.

5) the Games Rating Authority (GRA) regulates video games in the uk.

6)parental guidance recommended for children aged 7+ years.

7)The Warner Bros. conglomerate produces the Lego movies in conjunction with Lin Films.(pictures)

8) Phil Lord and Chris Miller are the directors of the lego movie 

9)TT fusion produced the lego movie video game.

10)Warner Bros. Pictures distributed the lego movie

11)The Advertising Standards Authority (ASA) regulates content in the uk     

Regulation:
Regulators are usually industry bodies that do one of two things:

1: Classify products ( normally by age rating)

2: Ensures content of products meets acceptable standards

it is given a U as it only has very mild language like 'darn' and 'heck' and mild fantasy violence, making it available to all viewers.(young children)

lego movie videogame:

Regulation questions :

1) The BBFC is responsible for classifying films that have a cinema and DVD release. The BBFC uses published Classification Guidelines for certain age ranges, ensuring that the content of the film is age appropriate and that children or young people do not see films that are unsuitable for them.

2)People might be against regulation because if your 17 and the film rating is 18, you cant watch the film and people would be disappointed if it was an age rating above their age meaning they cant watch the film.

3) i think the BBFC changed its name  so they could regulate films in america as well or its because the company to regulate the whole film or classify it in certain categories instead of just working on the censors part of the film.

4) it depends on the violence and strong themes that might not be appropriate for children but okay for 15-18 yr olds, so film makers might worry about it because the higher the rating, the lower the profit as for example if it was raged 18, 17 and younger wont be able to watch, making less money as less people can view the film.

5) so then anyone can view it, including children(the target audience) making more profit as the more people able to view the film  means that warner bros get more profit= warner brothers very keen for a U rating.

6)the target audience is 7-10 yr olds so that was the intended age rating

Vertical Integration

Two benefits of this type of ownership for media companies is that you gain more profits. An example is the lego movie and the lego movie video game. Warner bros own TT fusion and the lego move so they  can get more money by promoting the lego movie video game by using the film to highlight it and promote it, getting more money by using both the film and video game to highlight both, making more money by customers getting the movie and the video game

Tuesday 28th September
Narrative Theory 

L/O: to explore the narrative and apply narrative theory to the lego movie

Postmodernism

Characteristics:  

challenges genre conventions: might be a mixture of many genres; challenge typical character roles

Pastiche : imitates other texts, humerous take on society/culture

Hyper-reality: makes the audience aware that they are watching a movie

The Lego movie is a postmodernist film because it has a lot of characteristics of a postmodern film. it has pastiches where the coffee is overcharged and that because its on tv it means its true etc.

it also has a hyper - reality, which is where the audience is reminded that it is a film that you are watching and that you aren't part of it, this is also a postmodernist film characteristic. This takes place when Emmet is thrown into the real world and experiences seeing  the real world eg. humans and the lego set, that is not from the animation that we were used to the whole film, making it a hyper-reality. There is also different genres like sci-fi(star wars) old west, and more. there is also challenging characters like emmet isn't a typical hero and has no superpowers etc, whereas wildstyle does, like building, stealth and strength which emmet doesnt have which makes it a challenging character rolls which is a trait in postmoderistic films.

Todorov : Narrative theory 

Its a linear narrative as it happens in todorovs theory order.

Equilibrium: Emmet is having fun, being normal and vibing and doing his job, being a construction worker.

Disruption: emmet finds the piece of resistance, the glue lid that can stop lord business' attempt to destroy the world with the kragle, which is a type of superglue.

recognition of disruption: emmet is caught and going to get the piece of resistance taken away to lord business by a laser, letting lord business have it and able to take over the world by having the glue lid and making no one be able to stop him from freezing everyone

attempt to solve: Emmet, wildstyle and virtruvious go on a mission to get master builders at Cloud cuckoo land and take down lord business. They refuse but Lord Business' army strikes, making them go into the ocean underneath, where emmet builds a double decker couch. With various people, emmet, wildstyle ( later revealed to be Lucy) , spaceman, unikitty, virtruvious, batman and metalbeard( a pirate), they make a plan) .Then they get caught and emmet sacrifices himself making him go to the real world. After everyone is making cars and vehicles to stop/escape lord business, finally beating him. 

New equilibrium: Lord business is forgiven. Boy in the outside world is finally allowed to play with his dads lego) everything is good in the lego world.

Propps character types:

 The hero : emmet leads the story but wildstyle has more hero traits.

The villain :  Lord business- attempts to freeze everything

The Donor: virtruvious: gives info on lord business and prophecy

The helper:  wildstyle

The princess:  the piece of resistance as wildstyle isnt really a princess

Dispatcher: virtruvious as gives info to emmet

The princess father: batman as wildstyle looks up to him/ everyone looks up to Lord business

The false hero: batman is seen as a hero as he is good with driving, good at building and heroic

Thursday 30th September  Target Audience

L/O: to identify the target audience using demographic & psychographics

The movie targets a family audience : 

1)young kids who play with lego

2) Parents who played with it when they were young too

3) Young adult cinema-goers

teens = comedy, some voice actors, superhero links, Harry Hotter etc, Wildstyles look`(goth emo)

The movie appeals to each part of the audience by use of lego,actors,  movie references and colours.

The movie appeals to young kids because of the kid-friendly animation, bright and bold colours to make it seem cool and interesting and the slapstick comedy where emmets lego character breaks and reforms or people tripping over etc, making it appeal to young kids. It also appeals to adults because they also played lego when they were young too, making the use of Benny( an old 80's spaceman) stand out to older audiences because they had it when they played with lego too. Also the actors like Chris Pratt and Will Ferrell will make older audiences go watch the film because they are used to and might like some of these actors.Teens will also like the film as  Wildstyle looks goth and emo which might appeal to some teens .(young adult cinema goers) . Also the actors like Elizabeth Banks and Chris Pratt might be an interest of some teens. Finally some characters like Dumbledore, the green ninja and superman might appeal to teens as they might like some of those characters.

Thursday 7th October:

Tuesday 12th October     Marketing 

L/O: to explore marketing & promotion of The Lego Movie; to link the methods used to the target audience.

a tent- pole production is a major motion picture (movie) which is expensive to produce, designed to make a big profit to help fund smaller projects (less known movie)

The lego movie is a tent-pole production as warner brothers knew that it would make a big sell as Kids love animation, lego(toys) and bright colours, making more money as kids can go with their parents  and teens might possibly like it as well, making more money for  smaller films with no recognition( never seen before)

The benefits for warner brothers is so that they get more money to make more profits

ways of promoting are

• trailers
• advertisements
• promoting with fast food (eg using your brand for toys in happy meals, boxes etc.)
• news
• Newspapers, magazines, paperback 
• posters/ billboards
• recommendations (Netflix, youtube twitter, facebook)
• celebs using social media to promote the film/ characters( gain more interest for viewers to know about celebs starring in the film.

17 lego world sets

16 mini collectable figures

lego movie video game

school supplies

books (activity, colouring) 

Promotion:

 Each week in January 2014 , a new character poster was released

lego stores scheduled linked events

free accessory packs were available in stores after building creative models in-store

video game released on 4th February

on 7th February, McDonalds released collectible 3D cups with happy meals 

a website allowed fans to make versions of themselves

Integration

Vertical integration is where a single company controls both the production and supply of a product ( warner bros own film, own the game, own cinemas so all profits go back to warner brothers)

 Horizontal integration is where a single company controls companies in different media areas ( eg: video game companies, music game company and a television company ( HBO max)

Exam style questions

1. a conglomerate is a name of a company that owns lots of smaller companies

2. the benefits of being one of these is that you get most of the profits back to your conglomerate 

3.The lego movie is a synergy because warner bros owns a lot of companies ( cinemas and distribution companies (hbo max to publicise it)

4.Vertical integration is where a single company controls both the production and supply of a product ( warner bros own film, own the game, own cinemas so all profits go back to warner brothers)

5. so then they get more profit as they spend less time giving money to other companies when they can just give it back to themselves

6. a tent- pole production is a major motion picture (movie) which is expensive to produce, designed to make a big profit to help fund smaller projects (less known movie)

7. so they can help smaller companies]

Thursday 14th October Tv advertising

L/O to evaluate the methods used to market The lego movie; to link the methods to the target audience 

Guardian 

1)  What are the building blocks of success?

While there are all sorts of great examples of content marketing, a common theme is that a brand will create useful or entertaining content targeted at consumers that will soon be in a position to pay for the company's services/products making it a good, successful film. (appeal to customers)

They need to appeal to adults because they are the ones spending the money on the kids

2)  what did lego do right?

it could have been for the kids but the company brought in Phil Lord and Christopher Miller to create a genuinely funny and clever movie, making it strive to adults as well than just for kids 

3) How has it laid the foundations for future success?

its just not about the success of the parents spending but after the children get a DVD from watching it at the cinema and then watch it with their kids, making a cycle of buying lego products/ watching it again and again for generations to come.

zesty

1) How has it got heart?

They go to laugh, to cry, to get angry, sad, elated and experience the millions of shades of emotion that lie in between these broad categories. In short, people watch films to feel the emotion of the film.

2) How is it all about 'you'?

It's all about you as it shows that it could be that  is is the difference between those who lead and who follow, and the difference between those who choose to be themselves or a part of something bigger. ( you don't have to fit in to be a success)

3) How does the lego movie show that it knows its audience?

 zesty says it bids to increase its standing among kids (the players), parents (the buyers) and other adults (the nostalgists).

LEGO entertainment:

In dancing on Ice at 7:27 pm on Sunday 9th February 2014 - five days before the movie launched an itv broadcast a world first, an ad break made entirely out of lego.

the four ads were for the British Heart foundation, BT, Confused.com and Premier Inn

Synergy as each advert payed for themselves for more attention . This also means that the lego movie gains more interest as well as the adverts, having synergy as both of the companies are working together.

The four participating brands all had a block party after participating in the commercial break

The Lego Movie marketing broke boundaries with the tv ad by nearly 6 Million people watching it.The  ad break itself was 4 companies( BT, confused.com, premier Inn and the British heart foundation) all made in lego, promoting the lego movie and themselves, using synergy to get more people to view their products and the lego movie as a result of the 3 min and 20 sec long ad break. Then all the companies came together after the dancing on ice show for a 'block party!"

Intertextuality 21/10/21 :p

L/O: to explore the similarities between The matrix and the lego movie

the link between the two is that there is a chosen one in each film and the lego movie is based on the matrix

both set in a city

morpheus= Virtruvius

Wildstyle= Trinity

Emmet = Neo

agents ( Smith)= bad cop

Both have two worlds - the matrix and the real world and the lego world and the real world in both films

links to lord business's freeze machine

both films have a prophecy(/ oracle)

 main characters die- Neo by the agents and emmet falling into the void( human world)

message is too believe in yourself

intertextuality is where a film references other texts eg the lego movie refrencing star wars and harry potter

Tuesday 2nd November 2021

The lego movie Trailer

L/O: to evaluate the methods used to market The Lego Movie; to link the methods to the target audience

1) Warner bros chose to have their logos to be made out of lego to probably fit in with the genre of the film which is based on lego/ to appeal to .the audience as it is unique and hasn't been done before.

2) They probably wanted their logos to be shown before the trailer is played so then the parents( and probably teens) recognise the film company and know that it is good and quality and not a bad film, as there other films in the past that people have watched are good, so then the movie-goers are more likely to go to a trusted company

equilibrium: The normal in the character life day to day is not necessarily good but is normal- for the lego movie, its just emmet living life with his cup of coffee

Disruption: an event occur to break the normality- for the lego movie its lord business preparing the kragle for taco tuesday.

recognition of disruption- characters realise something has gone wrong - they chase Emmet and wyld style down and they have a conversation - good vs evil/ virtruvius says its down to emmet and batman says a sarcastic comment.

Attempt to solve- characters try to solve the problem- Emmet,Wyldstyle and the other good guys fight back against Lord Business and his robot army.

  

New Equilbrium- Problem is solved-things return to normal, or a new normal is established.

1) the equilibrium and disruption need to be shown quickly as kids  have a short attention span and they need to get it out quickly as the trailer duration is short and the kids need to process the information, using intertitle shots  and non-diegetic voice over to help get the plot summary in the child's head so they will remember it and want to go watch the film at the cinema whilst also helping keep the trailer short and interesting.

2) It makes sense to have the disruption occur very quickly as the children wont really be interested in it as thy are interested in the colour palette and the diagetic sounds instead on focusing on the narrative as the colour palette is more eye cathing to children rather than the plot, making sense for it to be very quick  as it isn't as important to them as much.

The lego movie uses camerawork and sound to target different audiences. First is the camerawork, as it helps the audience focus on the main characters and main events which are happening in each scene, helping the target audience, which is mainly children , to get the storyline and plot of the film to keep them interested . Eg: the camera zooms on emmet to show that he is an important character and what he says( diagetic sound) is key to the story, making the lego movie trailer appear to children as the camerawork helps focus on the diagetic sound of the characters.

Also the  use of Mise-en-scene in the trailer targets older audiences ( teens and adults alike) to get more people to go watch the film at the cinemas. this is used by the costumes, basically everyone knows batman so it will intrest people. Also Wildstyle is goth like, which some teenagers like, making them go watch the film just because what characters are wearing, therefore The Lego Movie trailer uses mise-en-scene to target different audiences.

4- the editing attracts the audience by having cool effects ( explosions ) for children, having short, impacting shots to keep the audience on guard and to help more viewers that are't children be interested in the film and to help them engage in the film rather than being bored, this helps so then adults will buy the film when it releases. eg: wild style looking down and the impacting explosive shot.

 Tuesday 16th November The Lego Movie Video Game:

L/O: to explain how vertical integration benefits companies; to analyse using Uses & Gratification theory

The game developer: TT games/TT fusion/Travellers tales

The game publisher is Warner Bros. Interactive Entertainment.

It was released 7th February 2014

The genre of the Lego Movie video game is Action-Adventure

Nintendo 3ds, xbox,xbox one, playstation,Android,Ios,Wii U

It has single-player and multiplayer    

The players were in control of various characters from the movie

environments are completely made out of lego pieces

introduces two main new character types- master builder and regular builders

Why  do companies often release tie-in video games alongside the films?

WORDS TO USE IN MY EXAM:

PROFIT MAXIMISED - increases potential audiences

FAMILIARITY- brand, plot & characters known

 EXTENDS PLEASURE OF THE FILM - chance to be a part of the film world; can have extended narratives

CROSS-PROMOTION efficient use of market0ing of both products to promote the other

Vertical integration is where a single company controls both the production and supply of a product ( warner bros own film, own the game, own cinemas so all profits go back to warner brothers)

non-diagetic sound- intertitle - entertainment humour-  

One use of gratification that the audience might get from the video game according to the trailer is that is entertainment, where the video game offers a distraction from the outside world. This is shown at the beginning of the trailer where the kids are interested at the game and leaning towards it like its sucking the children in.Also the bright colours palette, non-diagetic sound( rapid and tense music), tense shots and explosions are all interesting themes for the audience, using entertainment for this, as it is distracting the kids with these themes. Also  there is personal identity with the different choices of characters

Video game analysis:  30th November 2021

LO: To analyse using media terminology.

To identify elements of media language and representation in a text.

Explain how the lego movie video game is constructed to appeal to the Target audience (7+ age rating)

Point: Identify the media Language used

Evidence:  Describe the element in detail

Explain: explain  WHY it is used: the effect or the message given.( connotations)

Link: Link this to the appeal for the TA( target audience)

 

Emmet image: holding a spanner, implies that he's a good character who fixes/ builds. For target audience, this would appeal to the creative side of the audience who value creativity and likes to build/play lego, suggesting that you fix, build and create in the game.

Specific props and mise-en-scene are used to convey ideas about wildstyle. She is wearing dark gothic clothes with the colour palette of black, blue and pink. This connotes that she could be into a dark and gothic stage  and quite edgy and cool and is into dark themes as the colour and style suggests. This would appeal to the target audience who like dark themes and her style or want something a bit mature (eg teenagers don't really like beautiful colours, but goth  and emo ) and  women( mainly girls) as it is not just one gender but a variety to like .  This is my analysis that you missed out due to not being able to see the text

Lord business image: setting, mise-en-scene is used to convey ideas about this character (Lord Business) . His facial expression looks mad, and his colour palette of his clothes are red and black.

    

14th December 2021- DIRT and Poster Campaign

L/O: to explain the effectiveness of the campaign; to analyse the representations on the poster campaign

Denotation:

man
cape

serious look facial expression

his hands are upwards pointing

Connotation: 

red and blue connote superhero theme, with cape to suggest this with hands like a magician making him look mystical and powerful, as if he's doing a spell

Denotation: fire blazing up above, fog, dark background - dark blue and black , man in centre

Connotations/ context: fire in bat shape as linked to batman and the audience who like batman can refer to that plus fire suggests that he is serious and since it is seen as a harmful substance it makes the dark figure who is omniscient and mysterious look even more powerful with a cool, dangerous weapon.

 childish and an animation to appeal to younger audiences

Hybrid of horror/comedy, genre conventions= scary figures like black and white child ghost and gorilla to suggest comedy, shocked expression to also show not scared but funny instead with monster in background to show something isn't as it seems  but dark and horrific instead.

 Stereotype:    A stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing.

For wyldstyle and Emmet posters they both have similar stereotypes but they are changed, Wyldstyle has a confident expression whereas emmet looks more scared than typical men in films as they are normally seen as confident and will normally save the day, but this is not the case so they don't have stereotypes as wyldstyle looks more confident and the hero than emmet.

Gender is represented as different than average stereotypes from the lego movie posters from the poster campaign from the lego movie as wyldstyle looks confident with her facial expression in the poster to highlight that she is  not the average princess figure that women's stereotypes normally are  due to princess figures normally have facial expressions of in distress. In contrast, even though his clothing is like a construction worker who  has reinforced some stereotypes eg  Emmets  orange outfit suggests that he works hard his expression suggests that he is scared and not bold and brave like men are shown in action and other genre movies, suggesting that Warner Bros did follow some stereotypes but changed some conventions to make gender be represented equally for the TA( Target Audience) so Emmet subverts the regular stereotypes

Tuesday 11th January 2022
Representation

L/O: to analyse the representations throughout the Lego Movie promotional campaign

Emmet portrays the male gender as a stereotypical hero with some subverted traits, as men are mainly more main characters/hero in films than woman, but he is shown as being scared and unmanly in the film which subverts the stereotype of what men are typically described as in films ( which is manly, brave in action)

Point: cowardly- evidence in the poster his facial expression is that he is screaming, terrified of whats behind him, while running away.   Also in the ad break, there is dialogue from Emmet that suggests cowardice: ' I wanna go home!'        

wyldstyle- she is brave and dominant as in the poster she looks determined, not scared with her hands in a cool, neat running position with full confidence of getting away from Lord Business and his army of villains, with her angry facial expression subverting typical stereotypes as typical women normally smile and look friendly whereas Wyldstyle is not supporting that with an angry facial expression.

Ethnicity:    In the Lego movie, Vitruvius' skin is dark and is an old man,he subverts the media stereotype of ethnic minorities being troublesome or negative actions such as crime as he is seen as knowledgeable, full of power and good as he is with emmet.

Age is represented as a mix of stereotypes and subverts as Vitruvius is seen as wise and knowledgeable 

but in the lego movie film poster he is seen in the action running, which subverts normal stereotypes due to older people normally perceived as not being able to do everyday things that well, as as you get older, many things slow down, movement, reflexes, health issues etc, so with Virtruvius running when he is clearly old ( as seen with his wrinkles and grey hair which is another stereotype of old people)  subverts normal stereotypes.

Tuesday 25th January 2022
Put it all Together

L/O: to explore exam style questions and how to answer them effectively        

Type of media                uk regulator

Film                                 BBFC

Tv & radio                       OFCOM

advertising                        ASA

magazines/newspapers     IPSO & IMPRESS

video games                     Video standards council

Exam questions

Q1: will ask for a simple fact based answer showing knowledge of film, advertising or video games. It is most likely to be on music industries, but could be on any area.

Key words:

Convergence: phenomenon involving the interconnection of information and communications technologies, computer networks, and media content.

Narrative

Tent Pole

Synergy

Active/passive

Audience

Franchise

Promotion

Q2: is likely to be a 'give reasons why' question which shows knowledge and understanding of film, advertising or video games.You may be asked to refer to The lego Movie, so 2 marks will be an explanation and 2 will be for a detailed example.It is most likely to be on media industries, but could be on any area

Q3: 10 marks This is a short essay question and you will be expected to support your ideas using The Lego Movie as an example. It is most likely to be on Media Audiences, but could be on any area

Uses and Gratifications:

P -ersonal identity

I -nformation

E -ntertainment

S -ocial interaction

Blumler and Katz's theory of uses and gratifications of video games to help support personal identity, information, entertainment and social interaction. Blumler and Kat'z have used entertainment in video games to attract the audience/ purchaser of the video game product to keep entertained and joyous while playing the video game, with, nice colour palette to fit in with the theme of the game, interesting plot to keep you on edge while also having easy accessible features to keep people wanting to play more.

Q4: 10 mark question.

 Homework: Genre codes have been used in The Lego Movie poster campaign to appeal to a family audience with the uses of variety of characters, colour, theme and setting. One code is colour which in the wyldstyle poster is black, with hints of blue to appeal to the target audience, specifically teens, which stereotypically are moody with an attitude, some even emo which some teens usually use that type of style. Also, colour is bright and playful to interest younger  family audiences(children) and to keep them entertained during the film. Furthermore for the Lord Business poster it helps show the main villain of the film, with red being a colour of evil, blood and anger, which his hat suggests, with his anger relating to his facial expression which later relates to his personality and villain like traits. This also creates a contrast  between the two posters because on Emmets, Benny's and Wyldstyle's poster they are screaming/ smiling, which is some type of hero/ protagonist themes and shows that they are the nice/ hero characters to the audience watching the movie vice versa with Lord Business with red and anger expression linking to villainous tendencies and evil, creating some sort of good vs evil campaign for the family audience to link in and fit right in with the genre codes, movie  and lego movie franchise as a whole

Tuesday 8th February 2022
Intertextuality

L/O: to explore the similarities between the Matrix & The Lego Movie

Intertextuality is where one text references another

Locations: , both have two worlds, Lego movie = lego and real, matrix= real/ alternate reality.

Both have boring jobs- emmet= construction, Neo= office

Characters: Emmet= Neo, Trinity= Wyldstyle, Morpheus= virtruvius

Themes/messages: Both cowrdly-ish, emmet screams, Neo couldn't climb wall , believe in yourself (More Lego movie)

Narrative: Both main characters are seen as special/ important in some way- powerful in their own ways to complete their mission, Emmet return the Kragle lid, Neo to end the war against the machines.

Setting: -Lego movie- playful, fun creative, two worlds, lego and real

Setting -Matrix, harsh, neutral, realistic,war, two worlds, the matrix and real world.

Characters-Lego Movie- Emmet,Wyldstyle,Benny,Batman,Virtruvius, Lord Business

Characters-Matrix- Neo, Trinity,Morpheus, Agent Smith

Messages-The Lego Movie- Believe in yourself, creative, anyone is special/ creative, imaginative

Messages-Matrix-  choices you make will have an impact on your life, choosing your own path is always good, power of the mind. 

Narrative: Both are normal people taken away from normal lie and are seen as special in some way to save the world/ people from danger.

Tuesday 15th March 2022
DIRT Lego Movie Assessment

L/O: to review and reflect on the unit assessment and set personal targets

Vertical integration

Vertical integration is where a single company controls both the production and distribution of a product

Total Marks: 16/25

7) ( on exam paper)

Vertical integration helps increase exposure of a product/ brand and franchise as it will be promote at each stage of production,distribution and exhibition.

It  can help conglomerates to increase power in an industry as profits can go straight back to producing better quality films

It can make the production process more efficient as nothing is outsourced at different stages and teams can collaborate easily

8) Target audience is kids aged 7+( fun action, characters, lego ) 

, teens - (action, cool, game, childhood, nostalgia)and 

adults(parents - nostalgic for the characters benny and batman )

8) lego sets, happy meals-cups, fun posters ( includes characters) and for kids.  For parents and teens, ad break, advert, trailer to promote what the movie is about and how fun and humorous it is for the adults. The game is also aimed at teens to appeal to the lego movie film.

8) The promotional campaign targets a range of audiences with use of trailers, animation, ad breaks, intertextuality and merchandise to appeal to selective target audiences.

First,  the animation and colour appeal to children audiences (aged 7+ ) as it it is child friendly, cool and nice looking. The colour is also bright, vibrant and bold to appeal to the children and get their attention to the films. With, white, red and yellows all attracting children and getting them interested in the film.

 Furthermore, the use of trailers and intertextuality helps appeal to teens and adults alike. With the rerlease of the Lego Movie video game, it attracts teen audiences as it looks cool, fesh, action packed and some nostalgia as well. This also helps reference the Lego Movie film as the game links to the movie, attracting the teens to go watch it.

Also, the trailers and the ad break lego movie special assisted the lego movie appeal to older audiences and parents alike. The trailer gets the parent involved with film for their kids and may be influenced to watch it as well with the humour and actors, with the ad break appealing to adults without kids as it could feel nostalgic but also cool as its never been done before, giving a new fresh look or those who like the movie.

9) The representations of gender are subverted but also reinforced  in The Lego Movie Poster campaign. First, Wyldstyle is shown looking confident and dressed in all black, which subvert the stereotype of women being a damsel in distressed and scared in face of danger, with the use of facial expressions to show that she is confident and whilst wearing black represents that she is rebellious and subverts the stereotype of women wearing brighter colours in oppose to men wearing darker colours.

Exam Revision  Friday 5th May 2023

L/O: to explore exam style questions and how to answer the effectively

Film trailer

posters

adverts/ tv ad special

The game

The movie had to reflect Legos views of creating a fun, entertaining, creative and imaginative setting to comply with.

They were in massive debt - $800 million

Online Lego Universe

It created ties with warner bros and TT fusion

Because star wars is a massive franchise with a various fans of all ages,genders and cultures therefore if it is intertextualised(other media content involved) so then fans will more than likely see the lego movie as it has their favourite show referenced 

Tuesday 9th May 

L/O: recap on the key content areas and explore how to answer exam style questions

uk regulators 

film- bbfc

tv,radio, ofcom

advertising- ASA

magazines Ipso

video games- video standards council       

LIAR- Language industry audience representation

Target audience -kids- played with lego teens- cinema goers adults- parents and who used to play with lego

PIES - personal identity,information,entertainment,social interaction    

personal identity- wyldstyle being cool and impressive, gives girls someone to look up to

benny spaceman and batman relate to older viewers  who like the content and different franchises.

placements of people running show combined genre of action and comedy- faces scared and why are they running

Explosions as well connote action packed content, with characters from other franchises- super heros e.g batman and ninja link to action  packed connoting that they are the good guys

Stereotype- usual way of how things are presented - over simplified idea

wyldsyle having makeup supports traditional stereotypes of women wearing makeup. Black jumper subverts usual stereotypes of women wearing dresses- colour palette is darker than what women traditionally wear in media and hair dye is usually not used - emmet has traditional mens clothing of a construction worker- reaffirms traditional men clothing

personal identity is presented and acknowledged in the trailer with the range of characters being extraordinary - 'Over 90 Characters' gives every player a favourite to use and relate too whilst playing. Since they are all diverse in gender,age and ethnicity, there is a range of characters to choose from, therefore letting everyone be able to play who they prefer and have a much better experience.

Also, gender is represented fairly and equally as there is a range of them to choose from, and not being heavily biased towards men, promoting and giving women upmost recognition and equality that they deserve from the 'traditional' patriarchal society of men being superior to women, therefore subverting this theme of women being mistreated and ignored. This gives a positive view to women and supports them being treated equally.

Several close-ups are used to add extra detail to their faces, giving us a big view of their faces so we can see their expressions and feelings which can help the audience relate and give us an extra amount of detail and information to see.

Diegetic sounds such as explosions bring up the action-full atmosphere as they are loud and bright, being heard over everything, signifying that its important and extreme since it is the main focus.

The pace of cuts is short and fast, giving us a new view to each shot, giving us a good angle for each scene, varying from each other to keep us engaged and interested as each shot is unique and detailed

The colour palette is bright and engaging, hooking the audience. With varying colours in each shot, it gives us a new sense and a unique setting to enjoy- therefore the colours reflecting the moods- light = bright, dark = tense and scary to emphasise the scene.

The TV ad had various famous adverts-heart foundation, premier Inn, confused.com with only in lego form which appeals to the audience as it is new, unique and different all unique. These adverts promote a nice fun entertaining aspect as it is cool and people talked about it after everywhere, social interaction and socialising with one another about this unique event.