News

 Tuesday 13th September 2022
What is News?

L/O: to explore the history of the news industry and the genres of newspaper

What is the purpose of news

• To inform the public on important events
• weather,sport etc
• advertising - for profit
• entertains
• educate 
• social interaction
• Influence/ persuade

Informing, entertainment(funny watching Boris fail)

News Sources- phone, TV

I trust the BBC as it seems more reliable

decide which to trust by comparing news and seeing which one is more standard,official,not fake

Spectator news that it's been less about the news but more about gain,popularity?- more local

Printing press made news become a business for profit.

I agree yes as now news can be accessed more ways- meaning that people can access news  more often,and easier than before via online.

1950-1960s- Tv was invented

1965 -Sunday news had fell( more than one newspaper was common)

Class:

.

Tabloid:

The sun has less text-more softer,entertaining

less formal 'raving'

Adverts , more images

For a downmarket audience with less sophisticated style

News is entertainment

Broadsheet:

More text, News is more hard and official- important

Formal text register

Copy is dominating with only 2 images- on main image and a small advert

Targeting a more sophisticated,wiser audience

News presented as information, not entertainment

The times= Broadsheet

The daily mail = hybrid

the daily star= tabloid

The telegraph = broadsheet

the daily express= hybrid

The guardian = Broadsheet(kinda)

The mirror = tabloid

The observer - hybrid

The financial - broadsheet

Times- Broadsheet

The sun- - tabloid

The independant- broadsheet

What is News? Tuesday 27th September 2022

L/O: to explore the nature and ownership of the news industry

What is wrong with Media Ownership in the Uk?

Media Ownership is wrong as the big 3 companies dominate 71% of News(e.g. sky)do not share news that affects the everyday average people- but instead supplying the information that richer people want- giving a divide on news and challenging The BBC- which acts as a counter for them by expressing everyday stories and News that sky /big companies otherwise will not show as the rich people are not interested in this, because of the lack of commercial pressure of profit.
As Sky and Media Ownerships have a lot of money,they can access satellites and other expensive ways of communication which dominates and makes them get information faster than perhaps the BBC will, making them seem more reliable .

 

Media Barons in the UK:  Jeff Bezos, John Henry, GlenTaylor

https://www.investopedia.com/billionaires-who-bought-publishers-5270187

The Scott Trust( now owned by Alex Graham) was originally created in 1936 to secure the financial and editorial independence of the Guardian in perpetuity and to safeguard the journalistic freedom and liberal values of the Guardian free from commercial or political interference.

The Trust was reconstituted in 1948 and 2008 it was replaced with The Scott Trust Limited, a limited company with the same protections for the Guardian enshrined in its constitution. The Scott Trust is the sole shareholder in Guardian Media Group and its profits are reinvested in journalism and do not benefit a proprietor or shareholders.

Newspapers are commercial publications- their main aim to make a profit. This impacts the magazine content as the publishers will not produce a story that is unpopular and boring- as it won't sell. This impacts the audience so then that they will think that the popular news is the most important, distracting them from the news that is actually more important and more impactful to their daily lives.

This probably is news but not the most important. Cancer drug should be on the cover as it is the most impactful to society.

As newspapers are owned by the same companies, there will be some bias and possibly fake news as some may alter it as the newspapers are owned by the same company- their main goal is profit.-  suggesting that news may be hidden and altered- creating an uneven playing field for News as then it might not be truthful at all.

Since Newspapers can be biased- it can mean that the information provided can be faked/altered to suit the need of the newspaper to make the customer think that it is true- and because they like it-they will buy it-impacting on attitudes and opinions as if the news is faked to get a better reception and feedback, people may believe that false information is lies, resulting in confusion and hate on certain topics.

For those who choose to break the codes mean that there is no consequence to breaking them,  so it is an issue as fake News results in confusion therefore not being reliable at all,meaning that it may not be fully trustworthy.

Mail- DMG Media

Sun,Times- News UK independent

Trinity mirror- star,Express

Telegraph- barclay brothers

Guardian,observer-  The Scotts Trust

Nikkei- financial times

Ownership can be owned by Barons big companies which can make the news can be biased, so it may not be accurate or not- as well as giving out more popular news that isn't the most important so then the rich will buy it and believe that it is the most important, directing them away from the reality of real news- so it is misleading.

Tuesday 1st November 2022

Last lesson

Press jeopardisation.

For regulation: 

Press aren't trustworthy- can't draw a line for privacy( right vs wrong)

Regulation is needed to protect the publics privacy.

Against a regulation:

Power with regulators

FREE PRESS- needs to remain for benefit of public.

Leverson enquiry investigated the press for phone hacking, intrusion

Freed press means  that newspapers want to publish whatever they wanted without the need of censorship and interference from governments.

Newspaper Case study( 01/11/22)

L/O: to investigate the Observer/ Guardian publications

Question 6: one mark question- e.g.

• Ownership or name of the producers of set products
• regulators for media forms/ set products
• sources of funding for media forms/ set products.
• facts from any other theoretical areas.

Scott Trust owns the guardian and the observer,

Their political stance is social liberal or social democratic.

They are regulated by themself( the readers editor)

The guardian/ observer make more money from online publications from standard physical copies, as well as advertising and voluntary donations.

They don't have a paywall but voluntary payment/ subscription to become all inclusive and friendly to users so it can create a safe environment with no legal issues having to be made.

Question 7: 4 mark question.

 asks for knowledge and understanding of print/ online newspapers. Print - ask about industries. Online- industries and audiences.

Explain two ways that newspapers are funded.

 Online newspapers can be funded by online donations which is voluntary by the public - too help keep the newspaper funded and running out of their kind nature as well as some newspapers having  a subscription service which can help newspapers get funded by getting extra information and extra perks within the newspaper website.

Audience:

The sun = 16-45

The guardian/ observer= 35+

 daily mail= 45- 64

Most of the observer readers are primarily rich, aimed at people living in London and the South which is known to have rich people in. the gender is split for print, age range at 35+.  The social class is primarily middle- higher with their political view being left wing/ social liberal. They have interest in food and drink, arts and crafts - commonly called 'progressives'. For online, there is more men than woman readers  and more young readers ( a third 15-34) than print as stereotypically more teenagers know how to use modern technology so this supports my theory.

Convergence is where media forms are linked e.g. newspapers go online as well as print.

The observer has an audience of mainly 35+ but going online can attract younger people who use technology more regularly which helps the newspaper company get more views and usage instead of just being print with younger people not being interested as well as it being free to use so then it greatly entertains people without having to pay anything for it which can leave good reviews and ensures that they will use it again if they are comfortable 

The print and online newspaper are both similar as they have the same topics and content eg fashion,sport gaming etc. in both magazines so it is fair and same for both versions. Online newspapers has made the relationship between the audience and producer even more closer with the comment function which allows online users to interact and comment their likes and dislikes which gains the newspaper publicity as then they might share their opinion with their friends, which greatly increase the users of the magazine.

Tuesday 15th November 2022 Active and Passive Audience

Dirt - They are funded by donations- where readers can choose on their own to donate any amount that they want as well as being funded by sponsorships where a company sponsors the newspaper to have some of their content in a magazine

Audience: Traditionally, newspapers were read passively, and accepted the messages and did not act upon them, however,online newspapers have an active audience- they can comment, share and report articles.( engaging and responding)

Media Language:

L/O: to investigate how print newspapers use media language to create meaning

Online media industry advantages:

more diverse range of audience

publicly more apparent, across the internet- more viewers

potential for more money by different sponsorships etc.

Online Media industry disadvantages:

Profits will significantly decrease if content is made free as content is free rather than purchasing at a store

May be hard to get profits by a paywall, donations etc if there are other free newspapers offering the same thing

My computer crashed so i will annotate on here:

The images help relate the copy/text/ lexis to each other, giving the reader something to refer back to, providing them with more knowledge and information further than just reading. As well as gender being 50/50, hinting that the newspaper is for both audiences- with the colour palette being primarily purple, black and white, with undertones of yellow, primarily from the skybox- above masthead. This gives the newspaper a warm feel as they are bright tones but could suggest that the funner stuff is primarily for females due to purple and pink colours being stereotypically feminine.

The headings help introduce each topic, safely carrying on the newspaper and having an official, knowledgable approach to the reader. Cultures are represented in the magazine as it contains 'migrant' which gives the reader an insight of other countries.

Size of image are not too big, connoting that it is a mix of seriousness and relaxing as more copy connotes that it is important, contradicting to tons of images which connotes fun and good times. The lexis here also implies the seriousness of the newspaper due to the topics that it involves - universities and channel migrants- which aren't fun, good subjects giving the newspaper a serious tone.

Media Language Tuesday 29th November 2022

L/O: to investigate how online newspapers use media language to create meaning

 Online news:

advantages: access anywhere, audience diversity, free

disadvantages: less profit industry , reviews, comments

Online news has both advantages and disadvantages as now more online newspaper audience can access it anywhere without having to go and purchase it, so then the newspaper can have a wide range of audience to read their newspaper, gaining profit and publicity. However, since newspapers are online, customers can access it for free, meaning that the newspaper companies lose out on their income from stores, decreasing profits for the newspaper business

Masthead black ,serif , bold- same as print version- audience can trust content as it is the same feel as the print, so it can help convince reader that it is ok.Blue, white, black are neutral, safe tone, creating a nice, neutral tone. 

Typography is standard so it isn't over the top- formal, highlighted words is key info. lexis is formal, sophisticated which is usually used for a high educated audience. 

Navigation at the top, which is where the most people go to.

Subhead is small and concise to give a further brief message so audience knows more if interested.

Major image highlighting the main story to the reader/ audience. In centre to be more focused, important.

Representations:

Front page: two woman and a man - equal representation of gender

Ethnicity is shown throughout the magazine, highlighting the safe, equal environment for different races.

Left wing politics as they are against the tory's who strive for a higher class system.

Bylines are made by both male and female users, connoting that the audience is an even split, promoting equality.

Minor images are spaced and relevant to context/ article, giving the audience a time to have a clearer image of the story in their mind

Colour palette varied, being eye catching, conveying the important messages it provides as it is highlighting from the dull monotonous black copy/ text.

Gender is not equally represented as woman are not seen at all- reinforcing common stereotypes of how men are the main part of football.

The codes and conventions of an observer cover are formal, with a normal colour tone, with some bright patches to highlight the importance of events. You would see references to cultures from around the world as well as gender being equally represented. Lexis and typography is standard and average, with no slang but sophisticated for a higher class audience.

Homework:

The copy is very limited due to the small amount of space there is on phones.The images take up the most of the screen, still being the main focus-very concise and straight to the point. Every article is the same with a link provided for viewers to click and get a better view of what the news content is about. Stand-first is the only text visible here,  which is mainly the same for Instagram with having just a bit more text due to more screen visibility. Layout is formal and organised, giving a very organised tone 

Tuesday 15th December 2022
Historical Case Studies

L/O: to evaluate the impact of social,cultural,political and historic contexts on 1960s Newspapers

 In the 1960s , the popular layout is dominated with copy(text) as a running theme. The masthead is smaller, concise and at the top of the newspaper, which is different to now, as well as having a logo by its name that is not present today
. Additionally, the whole newspaper is in black and white print which is different to the present. However, the 1960s still has some of the newspaper codes and conventions that we have in todays ones, including : columns , date line, minor and major images, which suggests that they are important and key to the newspaper

   
Tuesday 10th January 2022 Historical Case Studies Question

L/O: to evaluate the impact of social, cultural, political and historic contexts on 1960s newspapers

Homework additional notes

Logo from the masthead,  the signature "O" creates a sense of familiarity, no hidden brands etc. on on line

Neutral colours and tone give a sense of confidence and reliability which contrasts to the skybox in the print versions . Online versions do not need to have bright colours since audience has already taken interest into the magazine

Exam Question

Explain how broadsheet newspapers reflect the time and historic contexts in which they were published. Refer to the observer front page from 1960s that you have studied to support your answer.

The newspapers reflect the time and social representations (historical context) of women when they were published. First, 'jackie: We're very happy' connote how women were still put into the newspapers as attachments to men, only a wife and married. She isn't in the newspaper due to being herself and individual. This carries the reoccurring context of women and gender being underrepresented - being valued and treated less then men in the 1960s.

Furthermore, '68 dead Italians'  heading almost in the centre of the page, the bold typography imply to us that other countries are supported and featured in the observer magazine and how they care for foreign countries. This embraces Italy's culture as well as sending a message to everyone about how they are cared for wherever they come from since other countries are being represented in the newspaper- with a whole article featuring the representation of Italy- presenting how the newspaper embraces different countries

As well as this, the message of espionage and 'spies' are repeated throughout the newspapers- this highlights references to the cold war during the 1960s and how there were threats of invasion and war across the countries. "two way radio" and 'spy game' as sub-headings  are examples of how espionage and spies are high themes and represent some of the contextual factors affecting people and content in the newspapers in the 1960s.

However, the 1960s newspapers try and achieve gender equality in 'Unions postpone strike' as a bold and main headline- which features a woman politician deciding about equal pay. This is a big event and portrays some big importance as it presents how women can make decisions on a political scale, as it used to be traditionally men, highlighting how woman are portrayed to make decisions, when they usually could not, suggesting that they were striving to get more equal to men in the 1960s and how change in the patriarchal society was coming in the 1960s.

Tuesday 24th January 2023

Theoretical framework

Audience

Industry

Representations

Media language

Question 1: 

Globalisation is the word that describes the way newspapers increasingly operate on a world-wide scale

2-  broadsheet

Soft news- relaxed, celebrity, gossip- like

Serious news- serious, hard-hitting

Explain two reasons why print newspapers survive despite the growth of online news.

People like physical copies, tradition and don't use online therefore sticking to their own favourite that they cannot get if they accessed the newspaper from online news.

Question 8

The first social group that is represented is women due to one being a figure in the centre of the top, which places her in a position of a high,powerful place. She is also young, which is also a underrepresented social group, which puts young people in a position of being good and recognisable- implying that the newspaper represent these under represented social groups- as respected - gender is inclusive with age being a respected as well- signifying that these social groups are well liked and represented equally.

Question 9

e

e

Yes i do believe they do refract the observers beliefs and values due to the diversification of social groups featured on the front cover- gardeners- ethnic minorities. These representations of these social class provide a good focus on these underrepresented communities which the observer tries to feature on the front cover. The fact that the main image and small image takes up half the cover with copy underneath highlighting the importance of these two social groups and promotes equality among the community, therefore making me believe with the statement as they are reflecting its values and believes of underrepresented social groups

Question 9 &10 Guided responses Tuesday 7th February 2023

L/O: To explore the exam response structure for Q9 and Q10 

Q9) 5 marks for a judgement

Q9)

Language (media)  e.g. typography, colour, layout,image,copy amount

Industry

Audience

Representation

Context can be added for extra detail and supporting answer more marks

How far does the media language in extract 3, the front page of The Observer reflect genre conventions?

So media language, judgements, theoretical framework and media context

Broadsheet or tabloid- theoretical framework = LIAR

- colour, layout image, copy, typography

Broadsheet conventions( language)  - dominated by text, serious content, little colour to be serious but not harmful- bright skybox to connote nice advertisements, masthead, typography nice and consistent.

Industry-Scotts trust wants world liberal news]

Audience - they specialise in food and culture- mainly in skybox

Culture features broadsheet expectation and typical audience that the newspaper is targeted too.

Representation- diverse cultures are represented , gender is equal, celebrity culture. March for BLM , races are shown in front. Lifestyles are shown- treatment of black people and gardening

The cover reflects genre conventions of a broadsheet by using media language to present the newspaper as a broadsheet. There are many ways that the Observer follows typical broadsheet newspaper by having a traditional format - dominated by copy, a nice standard black masthead and a serif font. This typography implies that the newspaper is trying to achieve a standard and serious overtone with the absence of colour being noted in the bottom half of the newspaper which connotes that the newspaper has some darker tones, however being lighter at the skybox to achieve a positive outlook to the audience.

Second, the serious content throughout the newspaper highlights how the newspaper is approaching a normal, standard and serious tone - which newspapers try to achieve by involving liberal world news - approaching all cultures which is featured in the newspaper, which suggests that the news is not biased but all inclusive which creates an official atmosphere for the newspaper industry which is typical standards for a broadsheet newspaper.

Furthermore traditional observer audience is achieved and targeted to with the skybox adverts - which is gardening - which is stereotypical  for an observer audience as they like food and culture- which involves gardening, and follows the traditional viewpoints of the broadsheet conventions of how the audience is being targeted for in the observer. Furthermore, the entertainment aspect of the newspaper is key to maintaining the audiences interest - being useful as the content keeps the audience contained and carry on reading for the broadsheet.

Next, diverse cultures and gender are equally represented, with race being presented in the main image of BLM striking . This presents that the newspaper is all inclusive and represents equality - a main feature that broadsheets try to communicate. This promotes that the newspaper is a broadsheet as being all inclusive to gender and diverse cultures calls attention too the fact that they try to convey these messages across rather than ignoring them, presenting how the newspaper follows broadsheet conventions.

3/5 judgement mark

6/10

9/15

 Tuesday 28th February 2023
Modern Case studies question

L/O: To evaluate the contexts of modern newspapers  

L I A R - language, industry, audience , representation

gender is represented equally in all newspapers- having an equal range of genders - male, female in all covers. Having a woman in centre focus pictures women in power which presents equal authority in parliament. Drama, art and food are all presented in the skyboxes, picturing these as important and attracting the target audience.

Brexit, NHS pay and easy care involves  many underrepresented social groups and makes them significant due to the sub-line/ subheading being prominent and rather large- showing that politics is trying to maintain equality with pay- suggesting that they do care and are trying to sort it out.

Social- more diverse ethnicity- image of PM and vice president
dent of USA being from different cultures and places around the world

Political situation not agreeing NHS pay is disagreement class divide

Class divide - people are struggling from food banks

Q9) media language and how it is represented throughout the newspaper- soft and hard news contrast ( formal vs light)

How far- media language, contrast, soft vs serious - Liar - media language, industry, audience , representation

Media language - colour palette , typography e.g. lexis, font, format ( layout), images 

Colour- white black with some blue accents suggesting it is formal since it is standard and formal. Contrasts to the skybox where yellow, blue pink is used where they are vibrant and playful colour tones which accommodates a more fun aspect of content.

Blue reflects the conservative party as well as being on the flags- being patriarchal effects connoting that USA and UK are united and bonded together- two genders being united connoting even further that there is no bias towards feelings, implying further the stronger bond between the two countries and relaying a fair and nice message of unity to the audience.

Images are quite playful at the top - like cartoon and food which is playful and lighthearted which contrasts to the single centre image of the politics in the middle, promoting how the excess of images provide a nicer atmosphere than the singular bold one in the middle.

Typography is light hearted- food and pay connoting that the audience is higher class- food being luxury and having money to pay for it. The lexis is fun and playful which juxtaposes to the food bank news which is focusing on those who cannot pay for it- being divided into different sections to promote the different classes in the UK who are divided and some are still struggling in 2023 - separating the soft and serious news due to the audience being more attracted to one part or the other.

Also the absence of text from the skybox highlights that the images are more important and the key focus, suggesting that that the audience are more interested into the food rather than looking at the impacts of not having enough food that the lower class have, juxtaposing the rich from the poor due to the serious, dominating copy being in the serious part of the newspaper due to information being more important- giving us an insight to whether the audience cares or not as people will not be reading it if they have luxury already, setting a divide between rich and poor.

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The observer cover contrasts soft and formal news with media language and preferences to members of the audience. First, the absence of colour that is in the lower half of the newspaper relays a formal and serious message as these colours stereotypically are average and plain, juxtaposing to the cyan, pink and yellow accents of the skybox. These light colours connote a fun and playful atmosphere due to the vibrant and nice nature of them creating a playful atmosphere that the audience desires. Additionally,this separates the serious and soft parts of the magazine as the typography itself divides the two sections- with the playful cakes and food in a nice energetic sentences contrasts to the food bank crisis- setting a divide in the audience of the newspaper and class in 2023 as some of the higher class will be able to eat  out and fine dine whilst people of lower classes will be stuck with no food. The observer separates these sections out to make their own personal viewers( fans of food, art and culture) be separated from the harsh news content- signifying the divide of audience from the topic of food being juxtaposed throughout the magazine.

Furthermore, the solidarity of the individual centre photo centres on the countries uniting- the image being used here to create a serious, neutral atmosphere to provide a sense of order and equality,  to provide a serious , confident setting for viewers not to stress over. However, in contrast, the cartoon-like images and multiple images of the skybox inform us that the audience who are attracted to food etc are interested in the food products more rather than the serious copy below- an absence of text giving a more fun and soft aspect of the magazine due to the majority of the text being serious and overwhelming. The divide and juxtaposition implies that the amount of stress on the luxurious audience is very minimal - therefore being able to enjoy the soft and harmless products without regret whereas the serious side with little images and copy dominated gives the audience the impression that information is prioritised, suggesting that the problems are difficult and hard to overcome- creating a serious and overwhelming atmosphere to the audience that are struggling- conveying that the serious news is impactful on the lower class audience.

3.5/5- level 3 :0

High level 2/ low level 3 - 6/7

Question 10 contextual analysis Tuesday 14th March

L/O: to explore the structure for Q10 and contextual issues in news

espionage- North new spy game- several headlines showing importance, fear of invasion

Cold war, union strikes, patriarchy, gender equality

lawyers will urge divorce by consent - promoting equality- bold in a high heading  presenting the importance of the heading. This is important as equality and a patriarchal society was common and apparent during the 1960s, so women getting decisions is presenting equality and power to woman in this patriarchal society,  also the queen- a woman in power leads away the patriarchal society, picturing an important woman in power envisioning them as important socially. 

The historical contexts influence representations from the 1960s. The front pages have multiple women in power- ' lawyers will urge divorce by consent'  . This title includes both women and men, having an almost equal society away from the patriarchal society formed by men that was formed in the 1960s. Also the queen, a powerful woman monarch at the time strived and reinforces the key message that women can absolutely have power and the same control that men did, reinforcing equality for them all. 

Furthermore, espionage was repeated over several magazines, therefore making it very important as it was definitely apparent at the time that spies of Russia may be arriving- 'North sea spy game' picturing it in a bold subtitle placing it in a place of importance - which reinforces the scary and threats that they impose on
. 

Exam DIRT 28/03/23

L/O: to reflect on the exam and identify areas to improve

tabloid- big headlines, image variety, red masthead, small copy

Broadsheet- more copy, fewer/smaller images.

Additionally, purchasers may be accustomed to buying print newspapers out of habit, therefore being a daily routine/ a sort of tradition to read print newspapers since they are adjusted and read them more often- sticking to their old traditions and refusing to break them to go online.

Question 8: vegetarians and mental health patients

Vegetarians are represented here as they are explicitly mentioned in the title, along with the delicious and positive presented dish next to it. All the colours are warm, bright and not dull, painting them in a positive light and encouraging others to try and eat their dish. vegetarians are often under-represented as many chef shows and news use/eat meat which is against their beliefs, therefore not being able to take part with the news that is presented.

Q9) LIARS - media language can be lexis, typography, image vs copy, colour palette, layout

targets - cover the exampled of media language in more detail for both comparison

The woman smiling creates a positive, joyful representation of women in the media, the image just only being her focusing the audiences attention on her. This contrasts to the only one image in the news section, with the mans face being serious and emotionless. This creates a serious atmosphere and is a major contrast to the smiling, happy woman from earlier.

Secondly, the absence of copy in the skybox/ new review and free food magazine connotes that the audience likes a mixture of text and image, mainly image since they occupy dominantly the space. The observer publishes know this and attracts them into purchasing b having their favourite topics - food and new culture to draw them in. This contrasts to the news section, where the lexis is way more formal and the copy dominates- the newspaper publishers targeting those newspaper readers who love information and content, giving an even divide between serious and fun throughout the newspapers.

Finally, both of the sections differ highly since the image amount is less in the news section as well as the copy being higher in the news section than the skybox. In conclusion, this media language as well as the others i have analysed differs to promote their different areas of content.

Question 10)

Targets:  explain more issues in relation to context. Cover contextual issues and how these are seen in newspapers.

Since woman are more are treated and represented fairly in the media nowadays, their views and opinions can benefit and inspire people o
f any gender or age to do the same, therefore benefiting everyone in the media since their views can now be shared which in the 1960s women weren't treated fairly and they were just becoming individual and not controlled of the patriarchal society that was established back then. Now, that is removed and women are seen as equal- therefore giving positive and relevant information and entertainment to readers.

Q10 modern analysis Tuesday 25th April

L/O: To explore the contextual issues of news.

e

Celebrity culture- Gardening is represented as good and important- tips for gardening from a celebrity can impact peoples lives and promote a good view of nature , which may encourage them to start their own garden and follow his thoughts.

Feminism - woman smiling shaming the BBC presents power and respect to Woman's views and rights- promotes gender equality as women and men are highly linked.

Multiculturalism and racism is tackled, the image being in the centre and large suggests that it is of a high importance. They are represented as being socially impactful and right as they are noticed and talked about, signifying that they are making a good impression on society and fighting for their deserved rights.

Covid is in the middle being a bigger text size/ copy size than the rest, signifying to readers that it is important and should be focused on and prioritised.

Woman's rights, single woman focused on implying that she is important and valued.

Consumerism- food tips etc promoting purchasing

Black woman promoting equality and culturally diverse to readers 

Older generation is presented as important with an older celebrity being mentioned and shown individually which may make the older readers relate with the content.

Covid is also touched on as important promoting the PM feels sympathy for them

Trends and both the younger and older generation are both represented equally as well as ethnic minorities also being reflected as equal due to all being in the same image. Consumerism is presented with the restaurant advert promoting people to go back and eat.

Older generation is represented as important as they are high figures and shown , giving viewers a feeling to relate too.

Covid is mentioned as a sub-heading so its important but not as important as finding a cure so a cure is more important than the effects it has on people.

LGBTQ is represented as loved and embraced - presenting how they are equal and shared as standard and not hated on, patients and people who are ill and are unable to live without help. Consumerism is with books and holidays(beach)  promotes it to the wider audience

free food so consumerism to get people hooked. Ukraine and war is shown and presented as equal and united with the Uk showing that we should care for it. Representations of diverse ethnic cultures , age and gender are all represented positively and equally spread across the whole magazine. People in need for food and those in almost poverty/low income shown.

Cakes is consumerism as it looks appealing and nice but not necessary to our diet.convincing and appealing to get ppl hooked and interested. people who are ill -fighting in Ukraine makes us feel sympathy and hatred for Russia. This promotes equality and unity for Ukraine and make us dislike Russia.

Conflict of Russia and Ukraine presents Putin as bad and rude.makes us feel sympathy for Ukraine. Valentines day is part of consumerism where it is made to feel almost mandatory to purchase for our loved ones which would make people buy it

Social contexts affect newspapers today as people nowadays are far more accepting of peoples gender, skin tone and sexuality. This surge of equality is presented in the media newspapers nowadays as people want to know what others do and experience different cultures and aspects of life. This is represented in the media by having a far more range of people from ethnic minorities,different cultures and diverse sexualities and changed from the 1960s as people were far less accepting, therefore having set 'traditional' views of only ˙having straight white men' in the newspapers as they were the only people society accepted as right back then.

Furthermore, contextual events are changed slightly from the 1960s- there was a threat of war invasion and everything was scary and tense which contrasts to the present day where Ukraine is being invaded by Russia, the same threat of war being prominent and still a huge concept that has reappeared over time. Newspapers have adapted to these changes by changing the espionage threat lexis to serious war lexis " heavy cost for attacking Ukraine" - still having war and threat tones apparent but changed to suit the events of the present, almost mirroring the events prior in the 1960s.

Hobbies and interests have changed over time with people liking clothes and fashion in the 1960s but liking food and art in the present day

Tuesday 23rd May 2023

Q9

6- 1 mark

9- make a judgement 

LIAR

With the copy being more dominated with the serious content is a typical convention of broadsheets as they have almost harmful and triggering news content that is vital to the world, therefore following a convention of news broadsheet as they are talking about the serious Ukraine war ( harming many lives).

Representations of both genders, different cultures and gardens

The media language reflects genre and belief as the skybox targets the diverse target audience- with the food advertisement- as typically the observer audience is interested in art culture and food targeting these users that commonly use the magazine. Furthermore, a man is seen cooking in the main image- being bright and having a purple colour palette which conveys happiness and fun, subverting traditional stereotypes of only women cooking in the kitchen. This attracts a wide range of audience members as men feel like they can get involved and also enjoy the joys of cooking- being a traditional observer genre convention as it targets a wider range of people.

Furthermore, the serious and the hard news content is a typical observer genre convention- the hard war of ukraine being mentioned to promote the hard and damaging impact it has on these innocent victims- including these to show to everyone that they care about the global victims- including it in the main image and cover lines to present on how important and serious the situation of Ukraine is to them.

Beliefs: art Culture and food, left wing and strive equality and include ethnic minorities and diverse cultures and beliefs

Additionally, the red colour on the bold font of Putin highlights the danger associated with him- the lexis "problem" highlighting how Putin is not nice or kind at all- connoting that he is evil and bad- promoting to the audience that he shouldn't be trusted or liked especially with the layout having Putin over the victims that he basically injured by starting a war - promoting him as evil and distrustful.

In conclusion, the observer has set genre conventions of a broadsheet to appeal to the audience with their bright colours and food culture - as well as the interesting and serious hard news that also draws the reader into the harsh content which they paid for.